'How Brands Were Born: A Brief History of Modern Marketing'

as you read this, remember that china has no brands to speak of.............from the atlantic..........

"There was a time, going back at least 70 years, when all it took to be successful in business was to make a product of good quality. If you offered good coffee, whiskey or beer, people would come to your shop and buy it. And as long as you made sure that your product quality was superior to the competition, you were pretty much set. Well into the 1970s, a savvy consumer could distinguish between high-quality and shabby products quite easily"..............READ MORE