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Monday, October 3, 2011

'How Macau became a powerhouse (with a little help from Las Vegas)'

from vegasinc.........

''As Las Vegas companies began upping the ante, Casino Lisboa owner Stanley Ho knew he had to respond competitively. So he built a 58-story lotus-shaped tower — the tallest building in Macau. 


That’s the way things have gone since 2004, when Sheldon Adelson’s Las Vegas Sands opened the first American-owned casino in Asia’s new Las Vegas: As Las Vegas companies build, local players respond with something new. Analysts said it was only a matter of time before Macau would begin generating more gaming revenue than Las Vegas and become the leading casino market in the world. Not only were the analysts right, they underestimated just how explosive the growth would be. Last year, Macau’s gaming revenue grew to $23.4 billion, dwarfing Nevada’s $10.4 billion for the year.


Now, Macau has a new goal: To unseat Las Vegas as the premier destination resort in the world, accommodating conventioneers and a growing Asian mass market as well as the notorious, high–rolling whales the region is famous for"..........READ MORE

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