"Google’s decision to aggregate its users’ full portfolio of personal data — from their search queries and Gmail messages to the YouTube videos they watch — is quickly becoming a flash point for lawmakers and privacy experts.
Google said the move is meant to better tailor its services — most notably targeted ads — to users’ unique tastes. But the Internet giant isn’t giving people a choice of whether to participate, stoking concerns that the company is taking its position as a dominant Web player in a more dangerous direction."
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