From London Loves Business
n their 2004 founders’ letter, Larry Page and Sergey Brin of Google revealed a newly coined company motto. Three little words that the company insists have defined it, acted as a central pillar to their ethos, and reminded the world of its altruistic intentions.
Those words? “Don’t be evil.”
It’s a heroic banner that sounds more Star Wars than star business, but the general idea was always to put users first. Google gained the trust and respect of users by cultivating this mantra and appearing, to all intents and purposes, to eschew corporate money-grabbing and simply make our lives easier with its services."
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