''Corporate sponsors make a splash at the Olympics''

From Deutsche Welle

Corporate sponsors

''But within the country itself, there is a deeper sense of unease about the role of big corporate sponsors in the Games.

There have been complaints about global giants like Coca Cola and McDonald's. Between them, eleven giant corporate sponsors have paid more than a billion dollars for the exclusive use of the Olympic brand. But critics say that exclusivity has been enforced in a heavy-handed manner, quite alien to the Olympic spirit.''

read more