nakedempire


The American Empire in a Changing World



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Thursday, October 18, 2012

''Whose data is it anyway?''

From Big Brother Watch

''Mastercard is the latest company to hit the headlines for its plans to mine customers data for insights that can be sold on.

The curious part is the company’s claim that they can use off-line data to help advertisers target you online. Arguing their system is proprietary, they don’t offer any detail on how this is possible without using some degree of personal information.''

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